Top 5 Fashion Games in Europe: Q1 2025 Performance

The first quarter of 2025 witnessed intriguing trends among the top fashion games in Europe, with data sourced from Sensor Tower. Here's a detailed look at their performance across various metrics.

Skincare Time: Makeover ASMR by DO VAN HUY showed a consistent decline in weekly revenue from early January, starting at around $621 and dropping to $104 by the end of March. Downloads peaked at over 910K in mid-January but gradually decreased to around 290K at the quarter's end. Meanwhile, active users also saw a downward trajectory, from 1.7M in January to just over 510K in March.

Satiszone: Perfect ASMR Tidy experienced an impressive increase in weekly revenue, reaching $1K by mid-February before slightly declining to $564 at the end of March. Downloads peaked at over 416K in early February, later tapering to approximately 178K. Active users saw a steady rise, peaking at 1.1M in March.

Eye Color Mix by Crazy Labs had modest revenue, with slight fluctuations, peaking at $63 in late March. Downloads started strong at over 549K but decreased to around 140K by quarter's end. Active users remained relatively stable, hovering around 1.8M throughout the quarter.

Hair Tattoo: Barber Shop Game maintained consistent revenue with minor variations, peaking at $40 in February. The downloads were steady, averaging around 160K to 250K weekly. Active users saw gradual growth, reaching over 2M by the end of March.

Fashion Queen: Dress Up Game from AI Games FZ observed fluctuating revenue, starting at $243 and ending at $171. Downloads showed a mid-quarter peak of over 214K, later stabilizing around 166K. Active users increased steadily, reaching approximately 1.8M by March.

These insights reflect the diverse performance dynamics of fashion games in Europe, with more detailed analytics available on Sensor Tower.